Holistic brand design for a Doula business

Earthside is a modern doula brand. The vision for the brand was to create something that felt heritage-inspired rather than overly trendy.

Instead of leaning into expected motherhood visuals, we focused on creating a brand that felt emotional, moody, and deeply rooted in story. Elements like the swan and rich organic colors were used to represent softness, transformation, intuition, and new beginnings in a way that still felt elevated and modern.

What they got:

+ Brand Design
+ Custom Illustrations

The Brief:

Earthside Logos

Color Palette 

Secondary Logo